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The Emerging Options For Efficient Plans Of

Bedding e-tailers unbox strong data, brand, stories

Susan Chase Tied at $150 million were Leesa, which doubled its revenue, and Tuft & Needle, which grew about 50%. Magnuson estimated total revenue of the top five online brands at $1.1 billion. He also revealed Internet search volume over the past three years for the top five online brands; five leading traditional brands; and then comparisons of searches for Casper, Purple, Sealy , Serta and Tempur-Pedic . While the online brands have grown rapidly since the middle of 2013, the traditional brands have been “relatively flat” according to Magnuson, indicating that “online guys are more efficiently spending their dollars targeting people who are in market.” Magnusson summarized by depicting a “battleground” to be fought through distribution with the optimal balance of brick-and-mortar and online, customer acquisition through maximized efficiency in reaching mattress shoppers and delivering high quality customer experience and capturing positive feedback online. With more than 4,000 reviews on its website, Tennessee-based BedInABox is focused on the consumer by providing a high level of service and developing products for every sleep style, according to BedInABox designer Susan Chase. When Bill Bradley, CEO of BedInABox.com, developed a machine that would compress a mattress to fit it into a shippable box, the original PacBed was offered in 2006 at an introductory price point. Today the company has multiple products with risk-free, 120-day in-home trial, free shipping and 20-year warranty. “With the influx of newcomers to the category, we needed to do things differently,” said Chase. “We focused on a very high quality product, updated our website and new product collections.” The company will begin multi-channel distribution in June,

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